FIRST RULE

Inspired by Fight Club, this hoodie taps into the film’s deepest psychological core: the confrontation between who we are… and who we’re afraid to become. Tyler Durden isn’t just a character — he’s the unfiltered, unbound shadow side of the protagonist, the part that whispers rebellion when the world demands obedience.
This piece embodies that inner collision. The quiet war. The awakening. The moment a man realizes that destruction can also be rebirth.

Front and center, “DO NOT TALK ABOUT IT” is embroidered across the chest — a rule, a warning, and a promise. Beneath it sits a subtle microfiber detail inspired by Tyler Durden’s Soap Company, the quiet emblem of chaos disguised as cleanliness.

On the back, “FIGHT CLUB” is embroidered in high-quality stitching — bold, tactile, and unmistakably iconic.

Crafted in a 400 GSM heavyweight oversized raglan silhouette, this dark brown hoodie feels like armor — premium, structured, psychological, dramatic, rebellious, gritty, and raw with the intensity of Fight Club itself.

This isn’t just apparel.
It’s an internal uprising.

Mischief. Mayhem. Soap.

PRODUCT DETAILS

• 400 GSM ultra-heavy premium fabric
• Oversized raglan fit
• High-quality chest embroidery: “DO NOT TALK ABOUT IT”
• Microfiber detail: Tyler Durden’s Soap Company (front)
• High-quality embroidery: “FIGHT CLUB” (back)
• Dark brown colorway
• Premium construction and lasting structure
• Inspired by psychological duality, rebellion, and identity themes from Fight Club

Uni-sex: Yes

Wash Care

Hand wash with similar shades
DO NOT BLEACH
Dry in a dryer
Iron inside out on medium heat
Do not iron directly on prints & puffs

Note: Colors may vary due to screen settings. Expect a +/- 10% difference in the actual product look.
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